AS part of the Sci Fi Channel's brand evolution to Syfy on July 7th, a refresh of the look and feel of Syfy will be reflected in a ground-breaking two-minute brand film House of Imagination, which celebrates Syfy's unique spin on imagination. Talent participating in order of appearance are: Amanda Tapping and Robin Dunne (Sanctuary); Colin Ferguson, Salli Richardson-Whitfield, Jordan Hinson and Neil Grayston (Eureka); Lou Diamond Phillips (Stargate Universe); Josh Gates (Destination Truth); Jason Hawes and Grant Wilson (Ghost Hunters); Tracy Morgan (Scare Tactics); Eddie McClintock, Joanne Kelly and Saul Rubinek (Warehouse 13) and Alessandra Torresani (Caprica).
Link to video - http://www.syfy.com/imaginegreater/
The film invites viewers into a celebratory house party populated with rooms inspired by the Channel's original programs and characters. Goldfrapp's "Happiness" provides the soundtrack for the trip through the never-ending house where anything can and does happen in each one-of-a-kind room. Through high concept visual storytelling, each scene fuses a bold complement of visual effects with practical set design. "House of Imagination" was designed to be modularly deconstructed into a dynamic, long-running campaign of 10 and 5-second network identifications. The experience will extend digitally into Syfy.com/ImagineGreater beginning July 7th, where visitors will have a rich, fully-interactive and immersive experience as guests at the house party. They will be able to explore parallax rooms and discover exclusive content including games, behind-the-scenes and making-of-footage, cast interviews, downloadable wallpaper and much more.
Said Michael Engleman, Vice President, Creative @ Syfy and the key architect behind the brand film - "Coming off the most successful year in our 16-year history, we wanted to create a brand film that both celebrates the genre and also feels human, relatable , and wildly creative, highlighting the wide array of casts and characters who inhabit Syfy's ever-broadening programming landscape. Through this unique creative collaboration we're honoring and embracing a powerful global brand with deep roots in the popular culture."
House of Imagination is produced and directed by the award-winning UK-based 4Creative team led by director Brett Foraker, who was joined specifically for this project, by Larry Fong (Director of Photography - Watchman, 300) and Tino Schaedler (Production Designer - Charlies and the Chocolate Factory, V for Vendetta, The Golden Compass) with visual effects by MPC (Watchman, Harry Potter and the Order of the Phoenix).